Level 3 Communications Achieved a 276% ROI
From Big Footprint's Paid Search & Landing Page Optimizations
Objective Alignment
We set goals, then align user intent with tactics to achieve them.
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Big Footprint Drives Measurable Results
Our success is based on understanding the intricacies of B2B marketing and strategy. When we work with your company, we combine our digital expertise to drive results. With concrete ROI data, even your CFO will be happy.
Comprehensive Capabilities
Our solutions are bigger than search. An array of capabilities allow us to create comprehensive campaigns.
B2B Love
We specialize in B2B and take pride in our ability to understand its complexity.
How Level 3 Communications Succeeded
Big Footprint provided a search-centric lead generation program focused on converting targeted users.
1
We conducted in-depth discovery sessions with stakeholders, sales teams, customers respresentatives and product developers.
We identified the target audience's major anxieties preventing them from engaging with Level 3's mid-market offerings.
2
3
We gathered insights from data in order to improve the campaign and other marketing efforts.
We executed. First by applying creativity to reduce the target audience's anxieties through PPC targeting and landing page development. Then, we implemented accurate, comprehensive tracking to attribute leads, measure user engagement and validate keyword selection and creative assumptions.
4
239% Increase in High Quality Score Keywords • 321% Increase in Lead Conversion Rate • 276% ROI
Big Footprint won BMA's coveted "Best Results" and Gold Key Awards 3 of the last 4 years.
COMPANIES THAT LOVE BIG FOOTPRINT
Big Footprint won BMA's coveted "Best Results" & Gold Key Awards 3 of the last 4 years (2012-2015)
